The independent consumer guide to beer product
dating.
Beer Dates at Anheuser-Busch, Inc. (St. Louis, Missouri, USA)
The largest brewery in the United States, Anheuser-Busch jump-started
the dating controversy (mostly an effort to make smaller breweries look
bad) by changing their date codes in 1996. They used no less than
four different coding schemes that year, resulting in fairly
widespread confusion. It gets even worse when you realize there are
slightly different coding schemes used for cans, bottles, and boxes.
Frankly, there are days I
hate Anheuser-Busch. (Namely, the days I try to update this page.)
Anheuser-Busch brands include American Originals, Budweiser®,
Busch®, Christmas Brew, "Doc" Otis Hard Lemon Malt Beverage, Devon's
Shandy, Hurricane malt liquor, King Cobra malt liquor, Killarney's Red
Lager ,Michelob®, Natural Light (and Natural Pilsener),
O'Doul's® (a non-alcoholic malt beverage), Pacific Ridge Pale Ale, Red
Wolf, Tequiza, and ZiegenBock. They brew/distribute the U.S. versions of
Carlsberg and Kirin under license from foreign breweries, but those beers
don't use Anheuser-Busch dates. An
official list of Anheuser-Busch beers is available on their
website.
And now a special warning: According to Old School
Malt Liquors, Budweiser Malt Liquor was discontinued in 1973, so we
can consider all of those bottles to be very expired.
If you thought the constantly-changing code format was bad enough, try
finding the codes on actual beer. Many packages (especially bottles and
cans) only include half the code. Fortunately, it's the half with the
date. Note that most packages printed after Anheuser-Busch began Freshness
Dating will also have a blue "Born On" icon explaining the
110-day limit.
Cases (24-packs) of cans have the entire code printed on the end flaps
of the the smallest end of the box. Cases of bottles have it printed on
the long side of the box.
12-packs (cans or bottles) have silver-grey rectangles in the upper
righthand corner of the smallest sides of the box. The date/line portion
of the product code is printed in one of those rectangles. The
remaining rectangle (which will be on the opposite side of the box) is left
blank.
Cans have the code laser-printed on the bottom of the can, so remember
to check it before opening the can. The code on cans doesn't
include all the information of case boxes, but the date is still at the
beginning of the code.
Bottles have the first part of the code (the date portion) printed in
extremely small numbers on the bottle label, underneath the UPC barcode.
Kegs have the Born On Date next to the brand logo, on a sticker on the
side of the keg.
Code Format
Anheuser-Busch changed their dating scheme twice since Beer
Dies! was started.
The Old Anheuser-Busch System
Prior to July 1996, all Anheuser-Busch products were labeled with a
production code that included the shipping date in a Julian format as the
the 2nd through 4th digits of the production code. This example is taken
from a 24-pack of Busch.
The 1st character ("C") indicates the
regional brewery used. The Anheuser-Busch regional breweries are located
in the following U.S. cities:
B -- Baldwinsville, New York
C -- Columbus, Ohio
D -- Fort Collins, Colorado
F -- Fairfield, California
H -- Houston, Texas
J -- Jacksonville, Florida
L -- Los Angeles, California
M -- Merrimack, New Hampshire
N -- Newark, New Jersey
S -- St. Louis, Missouri
W -- Williamsburg, Virginia
V -- Cartersville, Georgia
The 2nd through 4th characters ("178")
reveal this beer was packaged on the 178th day of the year. Note that the
year isn't included anywhere in this date. Fortunately,
Anheuser-Busch changes its packaging so often that regular drinkers could
usually spot "last year's package".
The 5th and 6th characters ("AT") are some internal
Anheuser-Busch trivia, indicating what assembly line bottled, canned, or
boxed the beer. Anheuser-Busch recommends drinking the beer within 110
days of this date. In fact, they won't shut up about it.
The 7th character is a blank space.
The 8th through 13th characters
("86-168") are the product number for that specific variety of
beer. It usually matches the last five digits of the beer's
UPC, but differs for "special packaging" -- that is, whenever
Anheuser-Busch runs a promotional contest (like the Bud Bowl), the
product numbers of all promoted packages change while the UPC remains
the same. Go figure.
The 15th and 16th characters ("07") remain a mystery to
me. They're always "07". What's the point of that?
Although some Anheuser-Busch regional breweries continued to use this
scheme longer than others, the latest code I saw was Day 260 (mid-September
1996), which would have passed date in January 1997. All Anheuser-Busch
beers using this dating scheme should be past date. If this system were
still in use, today's expiration number would have been .
The Transitional Anheuser-Busch System
Sometime in July 1996 (the exact date seems to have depended on the
regional brewery and/or product line), Anheuser-Busch started labeling
their beers with a "Born On Date" that included a Julian date
and a MMDD date. An example (taken from a Bud Light® case):
The 1st character ("V") is apparently still a regional
brewery designator.
The 2nd through 4th characters are still the shipping date, in Julian
(DDD) format.
The 5th character is a blank space.
The 6th and 7th characters ("DE") are internal codes.
The 8th character is a blank space
The 9th through 14th characters ("53-168") are the product
code for that variety of beer.
The 15th through 21st characters ("7 04") are the month and
date the beer shipped. In this case, July 4th, which led to my
Anheuser-Busch delivery driver repeating "Born on the Fourth of
July!" over and over for a couple of weeks.
I don't know what the rest of the code is for.
This scheme came and went so quickly that all beer coded with it should
be past date. Just to be sure, today's "expiration date" is
.
Less than a month after changing the format of their product codes,
Anheuser-Busch changed them again, and began its advertising
campaign for "Freshness Dates". Although the new format hardly
need explanation, Anheuser-Bush explains it, so I will, too (this example
is also taken from a case of Bud Light):
The 1st through 7th characters are an obvious shipping date.
The 8th character is a blank space.
The 9th through 12th characters are mysterious internal stuff.
The 13th character is a blank space.
The 14th through 22nd characters only appear on full cases of beer.
They identify the brand/size/quantity of the beer, and usually match the
last five digits of the UPC.
The 14th and 15th characters identify the specific brand. Some
example values:
11 -- Budweiser
15 -- Natural Light
37 -- Bud Ice
41 -- Michelob
43 -- Michelob Light
53 -- Bud Light
61 -- Busch
79 -- O'doul's
86 -- Busch Light
The 17th character is a dash.
The 18th and 19th characters identify the size/number of
containers in a case. Some example values:
246 -- 2 twelve-packs of 12 oz. cans (i.e. "2/12
tray")
422 -- 15 22 oz. bottles
The 20th character is a dash.
The 21st and 22nd characters are always "07"
Under this system, Anheuser-Busch products dated before
are past date.
Anheuser-Busch actually started using the code format before it ran
out of the old boxes, confusing a significant number of people (who
assumed the unlabeled date was an expiration date). Of course, as the
beer guy, I was the always the one who had to explain things to them.
Just another small example of Anheuser-Busch making my life hell
whenever they can.
Hand Stamps & Throwbacks
Once in a while, an Anheuser-Busch employee will have to repackage
some cans or bottles because the box was damaged. In those cases, the
product date is added to the box with a hand stamper that only include
the date, either in DDMMYY or the Julian date.
Put BeerDates.com in your pocket! Think the bartender
slipped you a past-date beer? Got a mobile phone with a web browser? Use
beerdates.com/wap/ to find out today's freshness dates.
BeerDates.com is the independent consumer
guide to beer product dating. It is not owned, operated, affiliated with,
or endorsed by any brewery or brewing company. In other words, if you want
to send e-mail to a beer company, don't send it to me.
"Budweiser", "Bud Dry" "Bud Light",
"Busch", "Michelob", "Michelob Light", and
"O'Doul's" are registered trademarks of Anheuser-Busch, Inc. Try
to respect that, OK?